The Bicycle Connection has two stores, one in Cockeysville, MD just North of Baltimore, and one in Bethany Beach, DE. With the new store at the beach, Bicycle Connection wanted their logo a bit more beach or boardwalk-like. Since the new logo will be printed on merchandise such as shirts and stickers, it was important that the new logo could be clearly seen if printed in only one color, but versatile enough to be printed in a variety of contrasts. I designed two new designs for them, so there could be a different design on each side of the shirts they were planning on printing. One that will serve as the primary logo (“Front pocket area”), and embodies their old logo but meshes well when seen alongside the newer design (for the back of the shirt).
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